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Private Eyes Are Watching You…

Eighty percent of consumers believe total data privacy no longer exists.

The vast majority (80 percent) of consumers aged 20-40 in the US and the UK believe total privacy in the digital world is a thing of the past, and nearly half (49 percent) said they would not object to having their buying behavior tracked if it would result in relevant offers from brands and suppliers, a new study by Accenture shows.   Privacy concerns aside, the survey of 2,012 consumers conducted in March and April 2014 indicates that they continue to embrace digital technology in pursuit of a...

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